Building a Business Part 7: The Ups.By Dana Fox
One thing that I wanted to touch on was something that I believe helped create a better reputation for my company… and that was the fact that I never let anybody know that it was just me running the show. Clients thought my business was a big team effort with an office full of designers, when in reality it was just little old me sitting at one computer screen. I accomplished this by never referring to the business as “I”, but rather “we”. “We” were a team… me, myself, and I. I never showed anybody what I looked like, how old I was, and I never corrected them in emails when they thought I was a boy and referred to me as a “he”. The awful truth is that sometimes I was taken less seriously as a techy 23 year old girl who didn’t go to college. Unfortunately some people still have that mindset, and I didn’t want my sex, age, or education to influence what others thought of my work.
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