So, this happened!
Never in a million years would I imagine that Glamour would reach out to me to be featured in their magazine, but sometimes the most unexpected things happen! When Theodore contacted me, I had no idea what this piece was even for, when it would be out, or what content they were going to use (aside from a last minute review of the already selected photos… which, by the way, I have no idea why they chose an Instagram photo of me and that particular tutorial because it was just one I had translated) so when my friend Catherine tweeted that she saw me in the latest issue I immediately made her send me pictures!
I’ve already had some new fans tell me they found me through Glamour mag, so I couldn’t be more thrilled! I had actually done an interview for this piece which they didn’t end up using, so instead of having it go to waste, I thought I’d include it right here as a little extra!
If you want to read the unpublished interview, continue reading…
What is your background?
I’m from a small town girl from Ontario, Canada. I grew up in the country and always had a passion for art and creative things.
How do you decide what to do in your posts?
I post whenever inspiration hits me. I try to focus on topics that make sense for my blog and readership. I admit, there are times when it’s tough to come up with a post or when I just don’t have the time to create something new. I try to stay inspired by flipping through magazines, grabbing my sketchbook and just drawing away, or trying new beauty/hair techniques.
Do you have a “day job”?
Yes of course! I’ve owned my own design company for over 8 years now. I’m pretty sure I’ve been an entrepreneur since birth, so working for myself comes pretty naturally for me. I do blog, website, and graphic design full time for the comfort of my home office… and I seriously couldn’t ask for a better job! Over the past year and a half, blogging has really changed the direction of my business. I went from working with big time musicians and businesses to creating custom designed blogs every day, for people just like me! I’ve found a new market and new success with my design business all because I decided to start a blog and share my passions (and thankfully people liked my work!).
How did you start your site?
Wonder Forest actually started as a way to showcase some of my handmade creations. After a couple of months, I realized that I wanted to share more of myself with people. I wanted to inspire and create things that others would be drawn to and even find helpful. I stopped doing those boring promotional type posts and started adding in some beauty tutorials, DIYs, outfit posts, and basically just things that I love, in hopes that others would love them too!
What was your first post?
My very first post was a super boring “welcome to my blog” type post. I’m not too proud of my first posts as they don’t really portray what my site is today! Sometimes I look back on them and roll my eyes because I really had no idea what I was doing, haha. It’s kind of like when you think back to how you were in high school and have that moment of… “oh my gosh, what was I thinking!?”
How has your site evolved?
I spent a while trying to find a specific “niche” for my blog. After a short while, it just seemed like there was too much going on and I wasn’t happy with the content. I spent some more time refining exactly what I wanted to showcase and creating posts that I would be proud of…. those posts that make people want to keep coming back and share with their friends. I learned SO much about the blogging community and even about myself, so I think that as I grew as a person, my blog evolved and grew as well. It basically went from being a mish-mash of random content to a more structured place that focuses on style, design, and life.
What will we see next?
I actually just released an app for Blogger users. It’s called BlogGo and is in the iTunes app store right now. It is an app for blogging on the go and I really think that it will benefit tons of users! Aside from that, I’ve been working on coming up with fresh blog content, more beauty and makeup tutorials in particular. So stay tuned! There is a lot of awesome stuff I am working on at the moment!
Why is beauty a big part of your blog?
I’ve been obsessed with makeup ever since I was little… rummaging through my mother’s makeup case and trying on every colour possible all at once. My grandmother used to work for Elizabeth Arden (yes, the actual Elizabeth Arden) and would always bring me lipsticks and little makeup bags full of samples. Beauty is like a different form of art that can change your whole mood! I love creating tutorials and showing people how I do certain things, and I think it has just become natural for me to post about beauty because it is such a big part of my life. Sometimes when I’m doing my makeup in the morning I’ll stop and think “this could be a great tutorial!”. It just works. If I wasn’t a designer/artist I have always said I would have been a makeup artist… so I guess if everything else falls through you’ll know where to find me 😉
Explain the businesses that have come from your blog.
Having this blog has been a HUGE inspiration for business. I didn’t expect that because of it I would be creating blog designs and other graphic content for other bloggers… but that’s just what has happened and I haven’t had a blank “to-do” list since I started! Last year I launched a design shop site (www.envye.com) , where people can buy premade blog templates, graphics, and a bunch of other things. I created that site simply because I was so busy doing custom designs and wanted my work to be easily accessible and affordable for other bloggers or shop owners. I’ve also released a blogging book called Blog Wonderful (www.blogwonderful.com), that is available in e-book format and paperback and can be found on Amazon. Blog Wonderful is basically a “Coles Notes” type book for bloggers. I spent that first year of blogging trying to grow my blog, and I actually documented what worked for me and what didn’t. All of that information is what Blog Wonderful is. I wanted to help others who may be in the same position that I was once in! Lastly, as I mentioned above, the BlogGo for Blogger app (www.bloggo.ca) is my newest venture. Without having this blog and falling in love with blogging, none of these projects would have happened, and I’m honestly not sure what I would be doing right now!
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