One of the best ways to drive traffic to your blog is by optimizing your blog posts for search engines like Google. For most blogs, up to 70% of their traffic is coming from organic searches. That’s true for blogs that don’t even have optimized blog posts. On Google alone, there are about 3.5 billion searches made on average per day. Can you imagine if you can get just a teeny-weeny portion of that traffic driven to your blog? Give your SEO a boost with these 5 free online tools for writing search engine optimized posts, plus a bonus tool for improving your writing!
One of the ways SEO works is by using keywords. Search engines work on an algorithm that crawls on all data accessible to the public on the internet and looks for specific words that are related to the search words. Keyword Eye is a tool that you can use to plan your keywords based on the topic that you’d like to write about. It will show you which keywords or phrases have greater volume in searches compared to other words or phrases that you’d also like to use. By using this tool, you can choose to use a few of the top searched keywords on your blog posts.
The free headline analyzer of Co Schedule is used to write an optimized blog post title – easy, right? But some bloggers forget that the headline of a post is just as important as the body. Since search engines also crawl the headlines to get an idea of what the post is about, it is important to determine if the words you’ve used in your headline are balanced in terms of being common, uncommon, emotional or powerful. The tool also tells you the type of headline you’re using, and which are the best types to use in order to make it attractive and valuable for readers – which is what powerful search engines like Google are opting for.
The Hemingway App is a tool that I’ve particularly grown fond of using. If Co Schedule aims to make your headline better, Hemingway aims to make the post content itself readable. As I’ve mentioned, the goal of powerful search engines like Google is providing search results that are best and most valuable to the readers – so Google also takes in consideration how you’ve constructed your post in terms of readability. It shows what grade level your article is (the lower the grade, the wider readability you have). As Albert Einstein said, “If you can’t explain it simply, you don’t understand it well enough.” The app shows which sentences or paragraphs are hard to read and will also show you if you have phrases in your post that have better or much simpler alternatives.
Word Counter is simply a tool mainly used to count the number of words in an article – since search engines like Google also count the number of words that are within a blog post. The more words you can produce in your writing often means the better and more detailed your article is, which is what search engines are looking for. Google’s top 10 ranking blogs actually publish posts that are more than 1,000 words long. In addition to this, Word Counter can identify if you’re using the right amount of keywords in your article. Be warned – you should not use this (or other tools discussed) to stuff keywords, as that can earn a flag from search engines, but use too little and you’re missing out on SEO potential.
The most famous WordPress Plugin, Yoast, is one of the ultimate free online tools for writing search engine optimized posts. It looks at your composition the same way that Google looks at it and shows you the best-optimized points of your article and the weak points, and how to fix it. You can write your own meta description for a post and set keywords, and it can tell you if your post is on the verge of keyword stuffing. The best reward is seeing the little green light that tells you your post is optimized enough, and hitting publish.
Grammarly is free bonus tool that you can download and install to your Chrome. Whenever you work on Chrome with any writing, on any website, it scans your work and shows you simple grammar errors. It highlights misspelled words, incorrect punctuation, and more. It can check your grammar when you’re composing a comment on a comment box, writing an email from your inbox, or compose a post on your blog. Grammarly may not be one of the tools for writing SEO blog posts, but it is a tool that can make your work better in quality for your readers.