There are hundreds of blog posts out there that give tons of Instagram tips like how to get the perfect shot, how to edit your photos, what hashtags to use, how to increase your followers, etc. And while we’re busy putting all this new information to work, we’re also making counter-intuitive mistakes. We’re doing the right things but also doing the wrong things and it’s hurting us in the long run. So, I’ve rounded up the top 3 things bloggers should not do on Instagram, I repeat the 3 things you should NOT do on Instagram no matter what any of the other Instagram articles say! Got it? Let’s get started…
Ignore the Caption
Totally ignoring someone’s caption on Instagram is a mistake. People take the time to craft fun, informative, creative, and clever captions for their followers to see and you’re just going to bypass it like it’s not even there? I don’t think so.
Here’s why that won’t work: 1. The majority of bloggers ignore captions so you’re not doing yourself any favors by being like “the rest of them”, 2. It comes off lazy and inauthentic, and 3. You could actually offend someone if you’re not careful…
Case in point: One time I was browsing Instagram and came across a fellow blogger’s picture, which had a caption talking about how her daughter had a cancer relapse. Well, you can only imagine how embarrassing it was for both her and the people who commented, “love this babe!” on her picture felt. Reading a person’s Instagram caption and responding accordingly will make you stand out. Taking an extra 30 seconds out of your day to respond authentically can open doors you didn’t even know existed. I can’t tell you how many times I’ve done this and gained followers, made blogger friends, and increased my engagement.
Tag Brands at Random
I once wrote a blog post about how to get brands to notice you and I mentioned tagging brands on Instagram. Well one of my readers took this literally and tagged every brand she wanted to work with in every one of her pictures and one of her favorite brands ended up blocking her. I actually meant to say tag brands on Instagram only if you’re wearing or featuring any of their products – and now I’m going to say that tagging brands randomly on Instagram is something bloggers should definitely NOT do on Instagram.
If you are going to tag, make sure your tagging is strategic and somewhat subtle. You don’t want to annoy brands; you want them to notice you. There should always be a method to your blogging madness, especially on Instagram.
Spam comments are the absolute worst thing a blogger can do. They range from basic sayings like “love this!” to shameful self promotion like “your feed is great – check out my new fashion blog!”. This includes copying and pasting the same comment on 50 different accounts. Spam comments will definitely get you noticed… but not in a good way.
They make you look like a bot and desperate, which is not how you want to be perceived in the industry. You and thousands of other fashion bloggers want to be Instastars and have massive success, but spam commenting isn’t the way to get there. If you don’t have anything meaningful to comment, don’t comment anything at all. Comments that are specific and engaging are the ones that will take you to the top, not the generic, spammy ones.
What’s your biggest Instagram pet peeve? Tell us in the comments below!