Being a blogtrepreneur and working full time is extremely hard work, but it’s not impossible. In fact, all the great bloggers have done it at some point or another. And if you truly want to turn your blog into a business, you will have to make some sacrifices at first; one of those sacrifices being your time.
The more time you commit to your blog, the more likely you are to be successful. And I don’t mean blog for 30 minutes, browse Instagram, check Snapchat and blog again for another 30 minutes. I’m talking about dedicating a solid 3-4 hours a day to your blog without distractions.
You’re awake for about 16 hours and a full-time job usually requires 7-8 of those hours. So what are you doing with the remaining 8?! Below are some things that have helped me run my blog and work full-time and if I can do it, anyone can.
This one seems pretty obvious, but you’d be surprised by how many bloggers just blog when they “feel like it”. If you want to turn your blog into a business, blogging when you feel like it won’t fly. Sure, it’s nice to feel motivated while you’re blogging, but the hustle doesn’t stop and wait for you when you’re not motivated.
Blogging and balancing a full-time job means you have to be strategic about when you’ll blog and what you’ll blog about, which is why planning is a life saver. Take advantage of when you actually do feel motivated and plan out your content for the month with a content calendar. After that, start creating the content about 2 weeks in advance. This way you’ll never feel overwhelmed or fall behind.
When you’re planning your content don’t forget to take into consideration holidays, special events, and promotions that are coming up. For example, with St. Patrick’s Day coming up, you can blog about what to do, where to eat, and what to wear. That’s 3 blog posts right there!
Counterbalancing is a trick not a lot of bloggers know about, let alone talk about. Usually bloggers will preach about balancing it all and taking time for yourself and blah blah blah. In actuality, balancing doesn’t exist.
You are always off balance in some way and it’s counterbalancing that will help center you. What I mean by that is if you find your blog is suffering, (i.e. your engagement is low or you haven’t written a blog post in a while), that’s where all your attention should be. In doing so, your relationships might suffer slightly, (i.e. you skip girls night or a birthday party), but it’s those types of sacrifices that you occasionally have to make in order for your blog to truly thrive while working full-time.
Maximize Your Time
Like I mentioned earlier, you have 8 hours left over in the day after you’re done working 8-hours at your full-time job. That is more than enough time to cook, clean, eat, and hustle on your blog.
Every minute of your day should be used wisely. From the time you wake up until the time you go to bed. You can work on your blog early in the morning before you go to work, during your commute to and from work, and when you get home from work after you eat dinner. And if you can’t work on your blog during your commute because you drive, you can choose to listen to motivational podcasts that will get your creative juices flowing.
The best time management tool I’ve come across has been my phone. I’ll block out 30 minutes and put my timer on and work on one specific task at a time. This helps me be more efficient than if I were just blogging at my leisure. In fact, I’m doing it right now. I’m giving myself 30 minutes to finish this blog post. You know what they say, the longer you have to do something, the longer it’ll take you to do it.
Stop wasting time and maximize it right now!
You don’t have to have hundreds of thousands of followers, nor do you have to have hundreds of thousands of dollars to hire an intern. You can hire one in exchange for experience. There are plenty of college students or new grads looking for the experience you can offer from running a blog.
Having an intern helps you to focus on the things in your blog business that only you can do like creating content, collaborating, and engaging with your followers. Interns can do the tasks that don’t require your expertise like replying to emails, reaching out to brands, and editing content.
It’s really a win-win because your time is freed up and you’re helping someone learn the ropes of a challenging game. Had I known interning with a blogger was an option, I would have jumped at the opportunity when I first started blogging.
In the end, running a blog and working full-time can be stressful, but if you’re willing to make sacrifices here and there and get your hands dirty, the art of managing it all will come second nature to you.
How do you manage a blog and work full-time? Tell us in the comments!