Today is it is both ridiculously easy and hard to kill it as a blogger. It’s easy because anyone anywhere at any time can start a blog with as little or as much money as possible. It’s hard because not everyone has the talent or strategy to make it past the beginning stages. However, I will say that running a blog or online business today puts us way ahead of those who came before us because we have access to more tools and resources than we ever have before.
No matter what your current situation, how much money you’re making, where you live, how old you are, there is still as good of a chance for you to succeed in the blogging world as there is for anyone else. Mark my words, you have the same opportunities as everyone else. It’s just a matter of having the patience, determination, and skills needed to fully use the opportunities given to us.
In order to be a blogger, influencer, public figure, whatever you want to call it, you must, must, must be an excellent storyteller. If there’s one skill you really want to master, make it storytelling.
People are obsessed with a good story today. All the videos being shared on Facebook… stories. All the vlog content on YouTube… stories. All the commercials on TV… stories. It is all about the stories! Why? Well, you know what they say, facts tell, stories sell. And without sales, your blog or business is just a hobby.
So when you’re creating content, consider creating something around a story first. And when all your content is pieced together it tells a bigger story about your brand. Ultimately you want to be a super relatable source for whatever it is you’re blogging about. You want your readers to feel like they’re going on a journey with you and you can attain all of this through storytelling.
Produce High-Quality Content
You don’t have to have the best camera, the best photographer, or the best website to produce high-quality content. There are super successful bloggers who simply use their iPhones for pictures, their boyfriend as their photographer, and a free website as their blog. None of that matters, what does matter is how you use what you have to the best of your ability. The bloggers who figure out that they’re only as good as their last piece of content are the ones who will kill it in 2017.
Sure professional visuals help, but it’s not the end of the world. What really matters is what’s behind the visuals. Does your content impact people in a way that gets them to take action? Are you adding massive value to your readers’ lives? Is this content your absolute best work or could you do better? These questions will all help you determine whether or not you’re producing high-quality content.
Staying consistent with your brand is key in 2017. You want to make sure your blog topics, aesthetic, and posting schedule is consistent across the board, otherwise people will get confused as to what you actually blog about and what value you can add to their lives. When your blog post topics are generally the same, your readers become familiar with what to expect from you, thus making you their go-to source for that specific thing. Remember it’s better to be a master at one thing than mediocre at a bunch of things.
A consistent aesthetic helps with brand recognition. Your readers will instantly know any of your pictures, graphics, or quotes when they see them because your aesthetic is so well defined and sticks to the same angles, editing, and colour palette.
Lastly, you want to stay relevant in the blogosphere which means you must have a consistent posting schedule. If you take too much time off people will forget about you. There are hundreds of thousands of people trying to do the same thing as you, so if you’re not consistent in your posting, you can easily be replaced by another blogger who is.
Explore New Options
Instagram, Snapchat, Facebook, and Twitter are the head honchos right now in social media. But that won’t always be the case. You never know when a new wave of social media will hit so it’s important to keep your eyes out for new apps/platforms that you can jump on.
There is much to be said for someone who is the first on a new platform. These are the people who get noticed first and have the biggest opportunities. New platforms are always easy to get established on because the platform wants to give the user the best experience possible because they’re just starting out. Once the app becomes more developed/popular like Facebook and Instagram, the creators can manipulate the system a bit more and start charging for certain features that were once free, which is smart for them but annoying for us.
My point is to keep your options open because you never know what the next “big thing” is.
What is your biggest challenge of being a blogger in 2017 so far? Tell us about it in the comments below!
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