Yes, blogging is a crowded market. Perhaps even the most crowded, but it’s also a market with a ton of opportunities. With the right amount of talent mixed with a smart strategy, anyone can make it in blogging. Each day thousands of bloggers emerge and hundreds of them get to paid collaborations. But how do they do it? How do they set themselves apart in a crowded market? Well, let’s talk about that…
The zig zag theory is something I talk about all the time. It’s basically when you do the opposite of what everyone else is doing… but in a smart way. When you zig zag you see an opportunity to go against the grain and have it work to your benefit. For example, you could be the blogger who never shows her face or who only wears one color. In fact, the zig zag theory is exactly what @ihavethisthingwithfloors and @muradosmann did which got them to where they are today. No influencers took that perspective but now there’s a ton of copy cats. There are so many ways to be different it’s just a matter of figuring out what works for you. And if you can’t think of anything aesthetically creative, then just show your personality because that in itself is different.
Adding value to your readers’ lives is something that should be at the forefront of creating your brand. They can get healthy recipes, styling advice, and travel recommendations anywhere, so what can you bring to the table that keeps them coming back for more? I’ll give you a hint: value.
Here’s an example of how a fashion blogger can stand out from the crowd by adding value:
She posts a regular #ootd on Instagram except her caption says something along the lines of why she chose to style the outfit the way she did for her body type (value #1). Then she adds where she got her entire outfit from (value #2). And then she adds what size everything is (value #3). She also tags where she is in case people want to go there and take a similar picture (value #4). As a fashion blogger you can choose to add all this value in your Instagram caption or a blog post, it’s up to you. But regardless, you should be adding massive value in one way or another if you want to stand out. I mean, how many bloggers do you know that state all that information? Not many!
Another way bloggers can stand out in a crowded market is by innovating their brand constantly. The digital world changes so rapidly that it’s important to keep up with the times and create content/products/services based on those changes. A great example of this would be Insta-stories. Instagram totally changed the game when it came out with Insta-stories which took a lot of users off Snapchat.
Because the feature was so new, everyone who posted a story was shown front and center on their followers’ feeds. Today, Insta-stories is based more on engagement so whoever’s story you watch the most will show up at the top of your feed in front of all the other Insta-stories. And the bloggers who took advantage of this feature first were the ones who were able to benefit the most when the algorithm changed since their engagement was already high from using Insta-stories from the beginning. You still with me? Basically the bloggers/influencers who try new platforms, new ways to create content, new mediums, etc. are the ones who end up dominating because their innovation sets them apart from the crowd.
Of course, there are plenty of other ways to stand out from the crowd as a blogger, but these 3 are easy adjustments you can make right now. Don’t wait for someone else to come along and take the risks. Pave the way and watch the doors of opportunity open.
What is one thing that is super unique about your blog/brand that sets you apart? Tell us in the comments below!