Finding your niche is only half the battle. Now the real work begins.
Excelling in what you love to write about seems easy but a lot of people can become lost. In a sea of like-minded bloggers, it’s more important than ever that you stand out. Think of it as becoming the big fish in the so-called little pond.
How can you achieve that? By following these tips to make sure you attract your readers with minimal effort. Say goodbye to promoting yourself 24/7 and rather let your work speak for itself. Ready to dive into this? Here we go!
Define Your Readership
I know, I know. You’re probably thinking that you’ve already completed this step and it’s like blogging 101.
But the reality is you’ve only done the first step to finding your target audience. Say you write about fashion. Now you’ve decided that you’ll target everyone who’s interested in fashion.
That’s what you and a million other blogs share in common is an audience who loves fashion. And there’s only so many blogs that Sally (our imaginary reader) will follow.
You’re vying for attention in an already oversaturated market. To stand out, you need to narrow your audience. Keeping with the fashion example, most bloggers cover big-name designers. To be different, you could shift your focus to more independent designers who aren’t on anyone’s radar quite yet.
It needs to be an audience that you can help. People read blogs to find solutions and to also find those with whom they have similarities with. With that said, let’s head to the next subject.
Target Your Reader’s Pain Points
Everyone needs help with something. Whether that’s how to find the perfect hair colour or running a small business, someone is waiting for you to solve their problem.
The key to doing this is finding out what your newly defined audience wants. Most often, they want specific answers. For example, instead of creating a blog post about finding your niche (which I’m sure all of you reading this have done already), I’m taking it a step further by teaching you how to dominate in your industry.
Rather than cover a broad topic that everyone else has reported on, get more specific. Find out what other bloggers have left out or which topic could be expanded on. If readers feel like they’ve read an article a million times from a dozen other websites, they won’t stick around on yours. Find what different angles you can take to revamp old topics. Or, be that brave person that writes openly about topics others avoid.
Stick With It
It can be frustrating when the traffic isn’t flowing as smoothly as you want it to. And when that frustration sets in, it can cause you to want to change your niche. Heed my advice when I say don’t do that. I’ve done that too many times to where I couldn’t build a solid following.
Defining your niche may have you seeing a loss in readers while you switch it up. But if you have less than a thousand subscribers, this is the recommended path. That little loss in traffic will be made up for once you see other people taking notice of your newly written content made just for them. As your readership begins to grow and you want to expand your blog, then slowly start introducing new categories and topics. This way, your audience won’t feel like they’re being bombarded with new information all at once. And it’s a great way to see how receptive they are to the fresh content.
Finding your niche is only the beginning. It’s what comes afterwards that sets the path for success. As long as you define your audience, give them what they’re craving, and stick to it, you’ll have no problem building a strong readership.