If you’re just starting out with marketing your business, blog or product online, you might feel overwhelmed by the learning curve required to master advertising on platforms like Facebook and Google. After all, there’s a reason why people specialize in online advertising and user conversion and make a ton of money doing so. But if you can’t yet afford to hire a pro, here are 3 simple tips for advertising on Facebook.
Ads Manager Outperforms Boosted Posts
While there are certain instances when it makes sense to boost a post directly on your page (when collecting comments/entries on a single post for a contest, for example), there’s no mistaking that Ads Manager (which can be found in your Business Manager) is a much better option when it comes to running targeted ads. Boosted posts are tempting to fall back on as they are quick and easy, but they also lack the customization options of Ads Manager – where you can choose a specific outcome (like link clicks) and use advanced targeting options.
Pixels Are Important
You may have heard the word ‘Pixel’ thrown around in regards to online advertising and wondered if it’s important for your business. The fact is, if your goal is to get people to DO something on your website (checkout, sign up for a newsletter, etc) you should also have a pixel set up to track those actions once people follow your ad. The pixel is a small snippet of code you can install on your website that tracks the number of conversions (your actionable goal) that come from each ad click. This is important when you’re trying to determine whether or not your ad performed well.
You Can Start Small
You don’t need a huge investment to start advertising on Facebook, in fact I encourage you to start small and do some testing between different ad graphics and copy to see what is most effective to your target audience. Try spending $50 to promote your next blog post and see how many conversions you can get! What’s more, the best way to learn how to set up Facebook ads is to simply do it and take your time going through each option. And most importantly, check, check and double check your budget before publishing your ad – you DON’T want to accidentally set your daily budget to $50 when you meant it to be a lifetime budget. Trust me, I’ve done it.