getting started.

By Dana Fox

I get emails almost daily from young aspiring designers or entrepreneurs asking me how I got started, and if I have any tips for them as they walk down the same path I followed.  I wanted to make a blog post to share some tips publicly, because repeating myself via email is a little daunting sometimes!

The first question is how I came about what I do.  I honestly don’t have much of an answer for this one, because I feel like I always somewhat knew what I wanted to do.  Growing up, I always wanted my own business. There was no question about that. I wanted to be in charge and didn’t want anyone else telling me what to do.  I’ve also always been artistic and the whole online design concept just came naturally over the years, with technology and all. Drawing transformed from a pencil into a mouse. Once I found myself in a niche that I liked, I stuck with it and learned all I needed to know. So, there was never really a drastic “EUREKA!” moment when I found what I wanted to do… it all just kind of happened.

My advice to you, if you are planning on becoming your own boss, is to make sure you absolutely love what you do.  It should almost come naturally to you. If you force it, you’re not being true to yourself and your future will suffer.  Just because someone owns their own business doing something they love, does not mean that you will have success in the same field. You have to want it, and you have to work for it.

Getting to where you want to be does not come easily… well, unless you’re famous and all you have to do it mention an idea and a team of professionals appear by your side and make it happen.  It takes a lot of sacrifice, and can be mentally taxing sometimes.  When I decided to take my design business full time, I was non-stop working around the clock.  My regular bed time was 3:30am.  I missed out on friend hangouts.  I did jobs for little to no pay just to build up my portfolio.  I had bad clients.. I still do occasionally… the only difference is that I now know how to deal with them.

If you are dedicated to this idea of working for yourself, then do everything you can to learn as much as you can. Read tutorials and articles online. You have all of the information you need right here in this computer box. Use it for good instead of playing Farmville.


People will tell you you’re crazy and that maybe you should look for another job. Prove those people wrong. Don’t let anyone else tell you what you should be doing with your own life.

Come up with a good, unique idea. This is what launched my design career. I came up with an idea that at the time was non-existent but I saw a huge demand for it.

Another question I am asked is this… “I want to be a web designer but I don’t know much about HTML or Photoshop, what do I do?”.  This is just silly talk.  LEARN. What is stopping you from learning right now? As I said above, the internet is full of every resource you could possibly need. Google is your BFF.  I’m not going to throw tutorials together for you because there are already plenty out there.  If you want to succeed, you need to stop looking for simple answers and actually put the time into learning how to do things yourself.  When you own a business, no one is going to tell you how to run that business but youFigure it out.  That sounded a little harsh, but tough love, baby!

I can’t tell you how to run your business or how to get into a field of work that you love. Search inside yourself for answers and start putting things into action.  Somewhere inside of you, you already know what you love to do. You already know what you need to do. So what’s stopping you from just doing it already???

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Dana Fox
Dana Fox
About me

I am a country loving Canadian with a mind that never sleeps. When I'm not running the Wonder Forest blog ship, you can find me creating artwork for phone cases and home decor, whilst managing the daily tasks of Dana Fox Creative. Visit me at the links below if you wanna be friends!


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  • kellychristine

    favorite part: "figure it out." you can do anything you set your mind to. that's how i started my small businesses.. i just figured it out. made up my own rules! what a great post. thanks! xo!

  • Laynie and Belle



    thanks so much for the advice…much needed for me<3

  • twiggy@thedirtlife

    it's good to hear this from a successful gal like yourself.

    this year i started my own business-photography baby! i've been doing it for years, have even conqured SEVERAL weddings. and now, am finally doing it on my own.

    it is HARD WORK BABY, but worth it. whenever you post anything like this, i read it and get all motivated inside.

    thank you miss dana!

  • G.Erika

    Olá, amei o blog. Visite o meu e se gostar segue!
    Eu retribuirei e seguirei o seu 😉

    beijo com carinho

  • Posh Purses Boutique

    One of my favorite quotes is "Motivation comes from doing not thinking" Thanks for the great advice!

  • Heather Belle

    Love this :) Especially the bit about loving what you do!
    xo Heather

  • Bettina

    Thanks for the pep talk. Just what I needed!

  • Emily Baker

    i think there a lot of people who sugarcoat it. Tough love = the best kind.

    great post, lovely lady :)

  • Jenni@Story of My Life

    REALLY excellent advice Dana. Tough love is totally necessary sometimes. :)

  • eHan

    If your dreams don't scare you, they aren't big enough! Right? :)

    You are a true inspiration, ma'am.

  • Mindy Harris

    such truth to this post! i love it! i'd also interject to DO what you want then STICK with it. my success hasn't happened yet, but i'm not giving up yet.

  • Rebecca’s Emporium

    I feel that buzz of inspiration! Great post! :)
    I love making my little felted critters and can't wait for the day that I can throw my boring day job aside to work full time with my creations! :)

  • wildchild

    i love that "your dreams don't work unless you do" print. i've been dreaming lately of opening up an ice cream shop. it's a little different because it's not a creative business, but i still think all of these tips apply. i know i have to do my research and then just be willing to take the leap. the hard part is convincing my fiance that we're financially ready for the leap :)


    Great post/advice! Very inspiring!

    I'm a new reader, and I'd just like to say that I think your work and blog are amazing and super-inspiring all on their own! Your designs are absolutely gorgeous- some of the best I've ever seen!

  • Franchesca

    I LOVED this post!!! Agree with it 1000%. And i love that quote- dreams don't work unless you do. Very inspiring, thanks so much for sharing. I will def be sharing on my fb page!


  • Chelsea

    This is definitely a post that I really needed to read. I, too, always wanted my own business from an early age but kept thinking because of economy, I'd never make it without a 9-5 job. Everyday that I go to work (in an office… for somebody else) I kick myself because I know this isn't what I was created to do. Not even close.

    This post was a big push for those of us who keep talking ourselves out of doing what we love. Life's too short. Why not?! Thank you for this!! You're a wonderful example to us :)

  • Kasturi Kiri

    Did you know that you're awesome? I love the advice you give. I totally agree with the stuff you say!