The best kind of blog post to write is a tutorial of some kind where you are imparting knowledge to your reader. They want to leave having been inspired and learned something. It doesn’t have to be written in a step-by-step way (but that does tend to work well for DIY project posts), but you do want to frame your post in a way that teaches your reader something.
Make it Comprehensive
It’s all about quality over quantity in blogging. If you want a post to still be relevant and bringing in traffic a few years down the road, put the effort in now to make it really comprehensive and amazing. Don’t break up a project into multiple posts – it won’t be shared as much and you’re making it difficult for readers for find the other pieces of the puzzle.
Include Amazing Images
This is really important in blogging. We are all inspired by beautiful photography and so it’s really important that you compliment your post with stellar images. If you are using your own photography – make sure the photos are well-lit, bright, large, and composed nicely. If you aren’t using your own photography, be sure to use gorgeous stock images.
So you have your gorgeous photos, but you also need to remember to make them Pinterest appropriate (Pinterest is, after all, a HUGE traffic generator). The key? Have one image at the very top of your post that has a text overlay explaining what your post is about. This will be the image that gets pinned and needs to attract folks to click to your site. You also need to make sure you have a good, keyword-rich description in your alt tag so that when readers pin the image from your site, it automatically generates a great description in Pinterest (not like “DSC_0584”, which ain’t going to show up in any searches!).
Use a Great Title
You need to make sure you have a descriptive title that tells your potential reader what your post is about. If they find you in a google search, you want to encourage them to click over. A post called “Friday Faves” doesn’t tell you anything about the post itself and isn’t going to do much for you.
See also: The Importance of a Great Title
Be Smart with SEO
Search engine optimization is super important when it comes to doing well in google and other search engines. If you want your post to last, you need to put some thought into this. Make sure you use a good searchable keyword phrase and have it embedded a few times within the blog post. You can use a plugin like Yoast SEO to help you figure out how to ensure your SEO is on point.
See also: SEO Basics for Bloggers
Make Social Sharing Easy
You want to make it really easy for readers to share your amazing content. Be sure to have a “pin it” button that hovers over your images, and other social media sharing buttons either at the bottom or side of your post/blog. The more obvious it is for your readers, the more likely they are to do it.
Include Internal Linking
Where it’s appropriate and relevant, you want to include some links to other blog posts you have on your site. This will encourage readers to stick around and check out more content, and it also is good for your SEO.
Add Content Upgrades
Turning readers into subscribers is really important in blogging. You want to make sure you are constantly thinking about building up your email list – it’s going to be one of your best tools to share your content and make sales if you sell a product or service. An amazing way to get subscribers is to embed some kind of freebie at the end of your blog post (like a worksheet, guide, printable, etc) that the reader will click on and receive as a download once they have signed up for your newsletter.
Having great engagement on a blog post is awesome and will look great to potential brands you want to work with on sponsored campaigns (they aren’t just interested in numbers, they want to see an active audience!). Encourage conversation by posting a few questions at the bottom of your post and make the commenting system easy for readers.