How To Choose a Blog or Business Name

Coming up with a unique name for your blog, brand or business doesn’t have to be so hard. 

I get emails and messages constantly from others wanting me to name their blogs for them (whatever made me the expert in blog names is a mystery to me!), but I am never too eager to help due to one major reason: I believe your chosen name should be somewhat personal and unique to you. I wouldn’t feel comfortable telling somebody what they should name their blog without knowing them personally.

In this new Blog Beautician video I am going through that process step by step so you can feel comfortable with the process of coming up with a brand or business name and hopefully feel inspired to take on this task yourself!

This is the same process that I used back when I was 16 years old and starting my first company, to picking the name of this very blog! I hope it helps and I’d love to know what combinations you came up with after watching this.

Click here to watch or press play below.

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By Dana Fox

Founder of the Wonder Forest blog and brand and bestselling author of the Watercolor With Me book series.


  1. Great tips! It may help the people whose just starting, especially when it is difficult to deliver that quality substance.

    I have a friend that also started selling a brand, but can’t find the right name, and he find this service that really helps him. I, myself have found this that could be really good for you.

    I don’t guarantee anything besides this could be interesting for you:

  2. I’ve used this technique for years as well and it has always worked for me just as it has for you. Sometimes I look back after I come up with a good name and think, “How did I ever get from there to here?” It’s a great process to work through.

  3. Very helpful!! I am from Puerto Rico and bilingual (Spanish and English) so I wanted to mix the languages or use a Puerto Rican phrase. I chose “Dímelo Cantando” which kinda means “say it quickly, go to the point”. I really like the sound of it but I’m not sure how it will go in the “easy so say” front haha. Nevertheless, gracias, will share with every starting blogger I know 🙂

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