20 Packaging Ideas for Small Businesses

So you decided to start your own business? Starting a small business is a great way to utilize personal creative talents and hobbies to make income on the side or even as your full-time job.

When selling physical products, beautiful and creative packaging can make a big impact for your business.

Packaging is a great way to showcase your products and helps people identify you through your brand.

And with the right type of packaging, it can encourage people to return to your small business wanting more of your product.

If you are just starting your business and need some inspiration on how to package your products, I have rounded up 20 small business packaging ideas that can help you out.

Dress Up Your Plain Treat Bags

20 Packaging Ideas for Small Businesses
Photo by Cara & Co

If you sell treats, options for food-safe treat bags tend to be very simple in design or they don’t necessarily match the vision of your brand. A simple solution is to dress up your plain bags by attaching tags with your branding. Love the use of a clothing pin here!

Theme Packaging

20 Packaging Ideas for Small Businesses
Photo by My Girlfriend Renee

Maybe you want to change up your packaging now and then – or you have a monthly subscription-style small business where you want to spice up your packaging every month.

Over at mygirlfriendrenee.com, they have a monthly t-shirt subscription where the theme of the packaging matches the theme of that month’s shirt. The packaging serves as a cute little teaser of the theme of the product!

DIY Simple Canvas Bags

20 Packaging Ideas for Small Businesses
Photo by Fabric Paper Glue

Here is a simple solution similar to the paper treat bags for edible products. Try storing your products in drawstring canvas bags.

To make your packaging stand out, you can stamp your brand logo onto the bag using a custom stamp. What’s great is that your customers can reuse the bags!

Eco-Friendly Packaging

20 Packaging Ideas for Small Businesses
Photo by Two Nine Fabric

Simple packaging solutions don’t have to hurt the environment. In fact, many customers would prefer packaging be eco-friendly over anything else.

Small businesses like @twooninefabric.ca switched from regular plastic packaging tape to custom made water activated tape. Very innovative and great for the earth!

Craft Paper, Twine, & Botanicals

20 Packaging Ideas for Small Businesses
Photo by Elisa Ceramics

You can never go wrong with simple craft paper and twine! As a small yet cute detail, you can add little bits of dried flowers to your package.

Fun Extras

20 Packaging Ideas for Small Businesses
Photo by Crafti Jaci

Add fun little extras to make your product pop! Small business owner @craftijaci, adds custom thank you cards, stickers, and confetti!

Matching Product Design

20 Packaging Ideas for Small Businesses
Photo by Era Ora Studio Store

A unique packaging idea is to have labels that match the product’s design. To make this concept simple, this small t-shirt business prints their designs in black and white for a more minimal look.

Soft and Simple Protective Packaging

20 Packaging Ideas for Small Businesses
Photo by LuvLoops Jewellery

Thin strips of tissue paper can be used as simple protective packaging for products. It’s a simple way to protect your product from damage while it is being shipped.

Cute Seasonal Packaging

20 Packaging Ideas for Small Businesses
Photo by Mai Accents

If you sell products all year round, you can customize your packaging to match the occasion. Over at @mai_accents, custom designed packaging paper with simple snowflake illustrations give the product a wintery/Christmas feel.

Unique Jewellery Packaging

20 Packaging Ideas for Small Businesses
Photo by hello ashto

If your craft of choice is jewelry, check out this clever packaging idea! As part of their brand, @helloashto uses simple illustrated portraits and places their earrings to make it look like they are wearing them! So fun and unique!

Less is More

20 Packaging Ideas for Small Businesses
Photo by 𝐄𝐬𝐜𝐚𝐥𝐚𝐧𝐭𝐞 𝐍𝐨𝐨𝐤𝐬 & 𝐂𝐫𝐚𝐧𝐧𝐢𝐞𝐬

Packaging doesn’t need to cover up a full product. Belly bands like these are used to brand these beautiful handmade soaps by @cranniesofescalante. They can be customized to fit your brand while also using minimal packaging.

Less packaging, less waste, and it showcases the beauty of the product!

Artistic Flat Mailers

20 Packaging Ideas for Small Businesses
Photo by Graffiti Trash Studio

If you have an art and/or stationery business, showcase a simple version of your art on custom mailers! Your customers will definitely be excited when they receive their order in the mail.

Vintage Ephemera

20 Packaging Ideas for Small Businesses
Photo by Little Bird Vintage

If you have a business in which you sell vintage style products, give your packaging a matching vintage look.

@little_bird_vintage uses materials like vintage fabric scraps and ribbons to wrap up their goods. And as an added goodie, a vintage photo, print, or ephemera may be included!

Polaroid Goodies

20 Packaging Ideas for Small Businesses
Photo Source Unknown/Pinterest

Have a Polaroid camera handy? A free goodie you can add with your products is a simple Polaroid photo. It’s a one-of-a-kind gift for each of your customers!

Recycled Paper

20 Packaging Ideas for Small Businesses
Photo by Rizzy Junkie

If vintage stationery is your aesthetic, wrap your products in unique papers. Vintage scraps of book pages can be used to create belly bands to hold the product. It adds to the vintage feel and is a great recycling solution!

Pocket Packaging 

20 Packaging Ideas for Small Businesses
Photo by Studio Black-Architect

Here’s some packaging that can test your folding skills. If you are into paper folding, you can package your products to have pockets folded into the wrapping itself.

The pockets add an interesting design that can also hold thank you cards or your business card.

Hand Painted Package Wrap

20 Packaging Ideas for Small Businesses
Photo by Dorothy Arts

Like the idea of having custom wrapping for your small business but it’s not yet in your budget? A simple solution is to make it yourself! Over at @dorothy.arts, she creates her own custom wrapping with paint strokes and splatters!

Made to Order Packaging

20 Packaging Ideas for Small Businesses
Photo by MIZUbrand

Does your product lend particularly well as a gift? Some small businesses offer personalized wrapping where the buyer can write a special message to their love one.

Custom Fabric

20 Packaging Ideas for Small Businesses
Photo by Kurimu Paperie

Why wrap your products in paper when you can wrap them in custom fabric? Wrapping your products with a beautiful fabric give them a unique, delicate look.

Custom Care Instruction Tags

20 Packaging Ideas for Small Businesses
Photo by Svenja Knits

Care instructions can be very minimal, or go the extra mile by matching the design to the rest of the packaging. It’s little details that add to your packaging, and show that you care about your products.

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By Joyanne Goronal

Hi I'm Joyanne from Florida, USA. I love art, bullet journaling, and going to the beach.