So you decided to start your own business? Starting a small business is a great way to utilize personal creative talents and hobbies to make income on the side or even as your full-time job. When selling physical products, beautiful and creative packaging can make a big impact for your business.
Packaging is a great way to showcase your products and helps people identify you through your brand. And with the right type of packaging, it can encourage people to return to your small business wanting more of your product.
If you are just starting your business and need some inspiration on how to package your products, I have rounded up 20 small business packaging ideas that can help you out.
Dress Up Your Plain Treat Bags
If you sell treats, options for food-safe treat bags tend to be very simple in design or they don’t necessarily match the vision of your brand. A simple solution is to dress up your plain bags by attaching tags with your branding. Love the use of a clothing pin here!
Maybe you want to change up your packaging now and then – or you have a monthly subscription-style small business where you want to spice up your packaging every month. Over at mygirlfriendrenee.com, they have a monthly t-shirt subscription where the theme of the packaging matches the theme of that month’s shirt. The packaging serves as a cute little teaser of the theme of the product!
DIY Simple Canvas Bags
Here is a simple solution similar to the paper treat bags for edible products. Try storing your products in drawstring canvas bags. To make your packaging stand out, you can stamp your brand logo onto the bag using a custom stamp. What’s great is that your customers can reuse the bags!
Simple packaging solutions don’t have to hurt the environment. In fact, many customers would prefer packaging be eco-friendly over anything else. Small businesses like @twooninefabric.ca switched from regular plastic packaging tape to custom made water activated tape. Very innovative and great for the earth!
Craft Paper, Twine, & Botanicals
You can never go wrong with simple craft paper and twine! As a small yet cute detail, you can add little bits of dried flowers to your package.
Add fun little extras to make your product pop! Small business owner @craftijaci, adds custom thank you cards, stickers, and confetti!
Matching Product Design
A unique packaging idea is to have labels that match the product’s design. To make this concept simple, this small t-shirt business prints their designs in black and white for a more minimal look.
Soft and Simple Protective Packaging
Thin strips of tissue paper can be used as simple protective packaging for products. It’s a simple way to protect your product from damage while it is being shipped.
Cute Seasonal Packaging
If you sell products all year round, you can customize your packaging to match the occasion. Over at @mai_accents, custom designed packaging paper with simple snowflake illustrations give the product a wintery/Christmas feel.
Unique Jewellery Packaging
If your craft of choice is jewelry, check out this clever packaging idea! As part of their brand, @helloashto uses simple illustrated portraits and places their earrings to make it look like they are wearing them! So fun and unique!
Less is More
Packaging doesn’t need to cover up a full product. Belly bands like these are used to brand these beautiful handmade soaps by @cranniesofescalante. They can be customized to fit your brand while also using minimal packaging. Less packaging, less waste, and it showcases the beauty of the product!
Artistic Flat Mailers
If you have an art and/or stationery business, showcase a simple version of your art on custom mailers! Your customers will definitely be excited when they receive their order in the mail.
If you have a business in which you sell vintage style products, give your packaging a matching vintage look. @little_bird_vintage uses materials like vintage fabric scraps and ribbons to wrap up their goods. And as an added goodie, a vintage photo, print, or ephemera may be included!
Have a Polaroid camera handy? A free goodie you can add with your products is a simple Polaroid photo. It’s a one-of-a-kind gift for each of your customers!
If vintage stationery is your aesthetic, wrap your products in unique papers. Vintage scraps of book pages can be used to create belly bands to hold the product. It adds to the vintage feel and is a great recycling solution!
Here’s some packaging that can test your folding skills. If you are into paper folding, you can package your products to have pockets folded into the wrapping itself. The pockets add an interesting design that can also hold thank you cards or your business card.
Hand Painted Package Wrap
Like the idea of having custom wrapping for your small business but it’s not yet in your budget? A simple solution is to make it yourself! Over at @dorothy.arts, she creates her own custom wrapping with paint strokes and splatters!
Made to Order Packaging
Does your product lend particularly well as a gift? Some small businesses offer personalized wrapping where the buyer can write a special message to their love one.
Why wrap your products in paper when you can wrap them in custom fabric? Wrapping your products with a beautiful fabric give them a unique, delicate look.
Custom Care Instruction Tags
Care instructions can be very minimal, or go the extra mile by matching the design to the rest of the packaging. It’s little details that add to your packaging, and show that you care about your products.