15 Super Profitable Handmade Products You Can Sell in 2021

If you run a small business on Etsy, it’s a good idea to be on top of Etsy shopping trends and best-selling products, to give your business the best chance of being successful on the platform! Use this round-up of 15 profitable handmade products you can sell on Etsy to brainstorm new ideas for listings and inspire your creativity.

Don’t forget to stay on trend with clear, bright product photos, and saturate your listings with lots of lovely keywords that shoppers are using!

Profitable Handmade Products for the Home

Mushroom Cushion

15 Super Profitable Handmade Products You Can Sell in 2021
Mushroom cushion by Save Our Planet Clothes

Inspired by the popular cottagecore aesthetic, mushrooms are a charming motif that is popping up all over Etsy at the moment. Etsy has reported a 758% year-on-year increase in searches for “mushroom cushions” and cushion cases, but all forms of mushroom home décor are proving popular with shoppers. Take advantage of this trend by selling your own sewn mushroom-themed pillow covers!

Wavy Candle

15 Super Profitable Handmade Products You Can Sell in 2021
Wavy candle by LOFT The Label

Unique and wiggly shapes are also showing up all over trending home décor. Specifically, there has been a 28,858% increase in searches for “wavy candles”. Can you create some fun, uniquely shaped candles? Or apply these fun wavy shapes to other product ideas to take advantage of this trend.

Bird Feeder

15 Super Profitable Handmade Products You Can Sell in 2021
Bird feeder by Suburban Woodcraft

Following the impacts of being at home, and people wanting to spend more time outside with loved ones, shoppers are searching to build lovely outdoor spaces in their gardens. Specifically, 247% more searches for “bird feeder” have been reported so far this year. Why not try crafting your own unique bird feeder to sell on Etsy?

Halloween Décor

15 Super Profitable Handmade Products You Can Sell in 2021
Halloween Print by Honey Plum Paper Co.

Halloween is just round the corner, and shoppers are already thinking about it! There has been a 59% increase in searches for “Halloween outdoor décor” as well as an increase in “Halloween items”. Think prints, bunting, and spooky candle holders.

Profitable Handmade Products to Wear

Matching Sets

15 Super Profitable Handmade Products You Can Sell in 2021
Matching set by Baby Decore Boutique

What’s cuter than mini and Mom matching? Pick out colourful prints and match an outfit for Mom and an outfit for baby, and tap into the 86% increase in searches for “matching sets” on Etsy. Alternatively, think about creating matching sets for siblings, pets and their owners, or bridal parties.

Regency Gowns

15 Super Profitable Handmade Products You Can Sell in 2021
Dress by Lela Silk

Channelling their inner Bridgerton Regency vibes, shoppers have been all over this romantic trend. Add a modern twist with embroidery and cottagecore details. Etsy has reported a 2,164% increase in searches for “Regency gowns”. If you have the ability to sew, consider making this your niche!

Striped Shirts

15 Super Profitable Handmade Products You Can Sell in 2021
Striped shirt by Art Disco

Bold, colourful and patterned clothing is in! 54% more shoppers have been looking for “striped shirts” on Etsy, while there has been a noticeable increase in retro, floral and checkerboard designs on shirts, dresses and jumpsuits.

Floral Mask

15 Super Profitable Handmade Products You Can Sell in 2021
Mask by Modern Masquerade

With many people still choosing to wear masks or in a place where they are mandated, they are still hugely popular on Etsy at the moment. Floral designs seem to be most profitable, with 45,598 searches for “floral face masks” on Etsy in the first three months of this year. Designs featuring sunflowers are especially prominent.

Personalized Apron

15 Super Profitable Handmade Products You Can Sell in 2021
Apron by Nifty Ideas

A great idea for a gift, Etsy has seen a 108% increase in searches for “personalized aprons” on the platform. Can you add your own special twist or design to make yours stand out?

Profitable Handmade Products for Children

Ceramic Kits

15 Super Profitable Handmade Products You Can Sell in 2021
Photo by The Pottery Tree Gifts

A fun and practical project for the whole family to get involved in, “ceramic kits” have seen a 140% increase in searches. Offer a from scratch project, or create a product like a mug or trinket dish with all the kit needed to paint a beautiful design.

Halloween DIY Kits

15 Super Profitable Handmade Products You Can Sell in 2021
Pumpkin crochet kit by Little Conkers

In a similar vein, shoppers are looking for fun Halloween DIY kits and handmade art projects, as proved by a 1,368% increase in searches. Kid-friendly crafts and paint-by-numbers style kits will attract families who want to keep the kids busy on the weekend!

Custom Stickers

15 Super Profitable Handmade Products You Can Sell in 2021
Sticker by Werka Co

Ideal for decorating diaries and school planners, stickers are always a popular product, especially those aimed at kids. While there has been a 92% increase in searches for “custom sticker”, you can also tap into searches for “sticker packs”, “vinyl sticker” and “cute sticker”.

Birthday Banners

15 Super Profitable Handmade Products You Can Sell in 2021
Birthday banner by Hooray Days

People are constantly looking for fun ways to make birthdays special for young children. Beautiful decorations can add that magical touch to their big day! Etsy has reported a 68% increase in searches for “birthday banners”.

Initial Notebooks

15 Super Profitable Handmade Products You Can Sell in 2021
Initial Notebook by Masons Jars

Did someone say back to school? All kinds of stationery and school supplies are flying off the shelves at the moment, but Etsy has noticed a 116% increase in searches for “initial notebooks” – showing a common trend of shoppers searching for unique and personalised twists on a popular product.

Plus…Profitable Handmade Products: Gift Ideas for Men

15 Super Profitable Handmade Products You Can Sell in 2021
Leather Cord Organizer by Minustudio.co

Etsy has noticed an increase in male shoppers on their platform, creating a gap in the market for gift ideas that appeal to men. Think birthdays, groom’s parties, and anniversaries. Tap into the 75% increase in searches for “best men gifts” with practical products like keyrings, mugs and prints.

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By Hollie Moxham

Hollie Alexa Moxham is a designer, illustrator and writer, based in Bristol in the UK. By day, Hollie works in editorial design, creating pages for popular women's magazines. By evening and weekend, Hollie runs a small Etsy store selling cards, prints and stationery, and writes a weekly blog celebrating and supporting small businesses. Hollie loves dogs and this is often reflecting her work and the products she sells!